Sales & Operations Planning has a corporate reputation problem. Mention S&OP to the owner of a £5M manufacturer and the reaction is often some version of "that's for businesses with an FP&A team and a planning software licence we can't afford." It is not. S&OP, at its core, is a meeting — a recurring, structured conversation in which the people who sell, the people who make, and the people who buy agree on one number and commit to one plan. That is achievable in any business with more than about twenty people, starting this month.

Here is a six-week path to a working cadence, based on how I build S&OP into client operations.

Week 1: Baseline the current state

Before designing anything, establish what is actually happening now. Pull three months of sales forecast accuracy data if it exists (if it does not, that is itself a finding). Identify who currently makes production and purchasing decisions, and how far ahead those decisions are confirmed. Most businesses discover in this week that "planning" is currently happening in informal side conversations, not a structured process — which is exactly the gap S&OP closes.

Week 2: Define the single number

The entire discipline of S&OP rests on one principle: sales, operations and finance agree on one demand number, not three competing versions. In week two, bring the relevant people into a room and agree the format — typically a rolling 3-month forward view by product family, not individual SKU, updated monthly. Resist the temptation to build something granular and complex at this stage. A simple spreadsheet with agreed numbers beats a sophisticated tool nobody trusts.

Week 3: Design the meeting cadence

One monthly meeting, ideally two hours, with a fixed agenda: review last month's forecast against actuals, agree the rolling forecast for the next three months, flag any capacity or supply constraints, and assign clear owners to any actions. The meeting needs a chair who is not the most senior person in the room by default — someone whose job is to keep the conversation on the single number, not to relitigate departmental priorities.

34%
of UK manufacturers report having no formal S&OP process at all — Make UK, 2024. The gap is not a capability gap. It is a discipline gap that a two-hour monthly meeting closes.

Week 4: Run the first live meeting

The first meeting is always messier than subsequent ones — expect disagreement about the forecast number, expect operations to push back on sales optimism, expect the meeting to run long. That is normal and useful; it is surfacing exactly the misalignment that has been driving overproduction and stockouts. Document the agreed number and the actions, and hold everyone to them.

Week 5: Connect the plan to purchasing and production

An S&OP number that does not change how purchasing orders and production schedules is a meeting with no teeth. In week five, formally link the agreed rolling forecast to reorder points and production scheduling — this is where the exercise starts generating real inventory and service-level improvement rather than just better conversations.

Week 6: Review, refine, repeat

Run the second monthly cycle. Compare the accuracy of month one's forecast against what actually happened, and use that variance to refine how the number is built — not to abandon the process at the first sign of imperfection. S&OP accuracy improves with repetition; the goal in month one is participation and discipline, not precision.

"I have seen businesses spend £80,000 on planning software and still have no S&OP, because they confused the tool with the process. And I have seen businesses with a simple spreadsheet and a two-hour monthly meeting that run at 95% OTIF."

What derails S&OP in practice

Six weeks is enough to have a working cadence in place. Whether it becomes genuinely embedded — surviving staff changes, busy periods and the inevitable temptation to skip a meeting when things feel too hectic to plan — is a longer game, but the businesses that get through the first two cycles rarely go back to planning by instinct.

Muiz Abbas Elsheikh
Founder, Pulse Advisory · Read more about Muiz →

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