About
Built in the field.
Not the classroom.
Muiz Abbas Elsheikh
Twenty years building, fixing and scaling supply chains across three continents — in environments where failure meant business failure, not a missed KPI. That experience is what Pulse Advisory brings to UK mid-market manufacturers and logistics operators.
I moved to the UK in 2023 with a deliberate purpose: to apply international-grade supply chain methodology to a UK mid-market that is underserved by both large consultancies (too expensive, too slow) and freelance consultants (too generalist, too theoretical).
Muiz Abbas Elsheikh
Operations & Supply Chain Director
Muiz Abbas Elsheikh
Operations & Supply Chain Director
Pulse Advisory · Nottingham, UK
✦MSc Business Transformation, Arden University
✦ISM CPSM Curriculum Trainer
✦Fluent: English, Arabic
Harvard
Business School Executive Education
MIT Sloan
Executive Education
Oxford
Saïd Business School
Kellogg
Northwestern Kellogg
Michigan
Michigan State University
ISM
CPSM Curriculum Trainer
Recognition
US Department of State Meritorious Honour Award — Exceptional contribution to supply chain development programmes
World Bank · UNDP · US Department of State · British Council — International programme delivery credentials
ISM CPSM Curriculum Trainer — Multiple cohorts of supply chain professionals trained to international standard
Built & Managed Sudan's Largest Telecom Warehouse — £25M facility, Zain Telecom · 99.5% inventory accuracy from 30% error rate baseline
Coca-Cola Manufacturing Plant & Distribution Network — Africa ($52M) — Built and managed a $52M state-of-the-art Coca-Cola plant plus main distribution centres across 3 major cities
25–35% Efficiency Gains — Delivered across 40+ supply chain engagements in FMCG, telecoms, oil & gas and public sector
El-Tietal Soap & Detergent Factory — Africa ($30M) — Built the factory project and full end-to-end supply chain for a $30M greenfield soap and detergent manufacturing facility
3-City Distribution Network — Designed and operationalised main distribution centres across 3 major cities as part of the Coca-Cola supply chain build
Career Timeline
2012
Pulse Advisory · Sudan & East Africa
Founder & Operations Director
Founded and scaled a warehouse transformation consultancy to 2,500 employees across Sudan's largest commercial and government clients. Built proprietary diagnostic frameworks that delivered 25–35% efficiency gains across 40+ engagements.
2009
Zain Telecom · Sudan
Supply Chain & Warehouse Director
Built and managed Sudan's largest telecommunications warehouse — a £25M facility managing 98+ staff. Achieved 99.5% inventory accuracy from a 30% baseline error rate. Managed £400M+ in assets.
2007
Coca-Cola · Africa
Greenfield Plant & Distribution Network — $52M
Built and managed a $52M state-of-the-art Coca-Cola manufacturing plant plus the full distribution network across 3 major cities — from raw materials procurement through to finished goods distribution infrastructure. Greenfield build delivered on time and to Coca-Cola's international specification.
2005
El-Tietal · Africa
Soap & Detergent Factory — Supply Chain Build — $30M
Built the El-Tietal Soap & Detergent Factory project and designed the full end-to-end supply chain from the ground up — a $30M greenfield manufacturing facility covering procurement, production planning, warehousing, and distribution.
2005
International Organisations · Multiple Countries
Supply Chain & Procurement Adviser
Supply chain advisory and capacity building across World Bank, UNDP, US Department of State and British Council programmes. Focus on emergency logistics, procurement reform and operational resilience.
2023
Pulse Advisory · UK
Relocated to UK · Nottingham
Deliberately entered the UK mid-market with a mission to bring international-grade supply chain methodology to manufacturers and logistics operators underserved by large consultancies. Currently completing MSc Business Transformation, Arden University.
Talk to Muiz directly.
Free 30-minute diagnostic call. No pitch, no obligation — just an honest read on where your supply chain is losing money.